Lately I've been hearing a lot about the idea of branding yourself. I found an article from Investor's Business Daily that talks about the Art of Branding Yourself in Business.
The author, Gary Stern uses David Bach, the author of books like Smart Women Finish Rich and Automatic Millionaire, to illustrate the idea of branding yourself.
Bach did not set out to be the Wells Fargo Investment guru. As a CPA he wanted to teach financial seminaries to women, mainly widows and divorceses. Thus he wrote Smart Women Finish Rich, because his passion was teaching people about money.
Bach says "I wanted to bring my message to millions of people, change their lives by making complicated issues simple and get people to take action. make an impact. "
David Bach had the ability to teach people about money. This is where he felt he could add value to his clients. This was his brand.
Stern quotes Rick Haskins (Author of "Brand Yourself") that "Since Corporate America has exploited many people, attaching a name and a face to a brand is becomg more important."
This is so true is not it? People have no idea who to trust anymore. By branding yourself as an expert and as someone who has truly had their clients best interests at heart, you will become trustworthy in their eyes.
So how does this relate to you and your MLM business?
Here's a fact. For the most part people have a preconceived awareness of what an MLM or direct sales business is. Their mom was in Avon or had a cousin in Amway or something. So if your prospect has seen these people do it, and fail, then what do you have to offer them?
This is where most people begin to start selling their business opportunity. "We're debt free," or "We're ground floor" etc.
In your prospect's mind, he's saying "Who gives? How are you going to help me succeed?"
See, where most people start selling their business opportunity, this is where you should start selling yourself, selling your brand.
"I can help you because …"
"I have your solution …"
This is what Bach did for his clients. He welcomed on his knowledge and showed that he was out to help his client. Bach had their best interest at heart.
The best way to start your brand is by becoming an expert about your business opportunity and your products. Why? Because knowing this will allow your prospect to trust you and, most important, follow you.
Here's the list of strategies that Stern says has worked for Bach:
1. Tap your passion: Identify your own passions and purpose in life.
2. Become skilled at generating publicity: This is getting your name out there. You can easily do this with Google AdWords or using Internet Marketing strategies, like Magnetic Sponsoring.
3. Keep it Simple: Stick to the basics by only focusing on what your client / prospect wants and what they need to do in order to get what they want.
4. Evolve the Brand: Start with a niche then begin to expand into other niches. When you become in expert in say home care, then become an expert in nutrition and service those type of clients.
5. Create Multiple Revenue Streams: What is meant here is create multiple revenue streams to your business. You can do this with affiliate programs. Or you can market your own information product like an ebook or brochure about your business opportunity.
6. Secure Sponsors: Again this refers to affiliate programs such as Magnetic Sponsoring. You can use Dillard's information product as tool to help grow your business and get clients.
7. Know your target audience: This is critical. Your target prospect is not your uncle who's plopped in front of the TV right now. Look for people who are looking for your products or your business opportunity.
These strategies are just a thumbnail sketch of what you can do to enhance your business. Obviously when you go into depth in each of these strategies there is a lot to learn. There are plenty of resources out there to help you grow your business.
A true entrepreneur will do whatever it takes, right?
Remember to add value to your prospects by explaining what you have to offer them.
Everyone wants a great credit score, but sometimes you wonder if it is possible. If you are wondering how to get a 700 plus credit score, then you are in luck. This article will help you understand your credit better, and show you how to get awesome credit!
First, it’s important to understand what makes up your credit score. There are three major credit bureaus that potential creditors will use to get info about you. These are Equifax, Experian, and Transunion. These credit bureaus collect info about you from those you have borrowed money from. The more times you pay your creditors on time, the better your score. They also measure the amount of debt that you have and how much of that is revolving debt (think credit cards). Too much revolving debt will lower your overall score.
Generally speaking a credit score above 700 is considered to be very good. This will entitle you to the best rates and the most respect. But, the holy grail of good great, a credit score above 700, is made all the more important in the credit driven society that we live in. A good credit score can mean that you can afford a bigger house or that great car you’ve wanted. It also gives you options and freedom.
Many people want to know how to get a 700 plus credit score. It is not as difficult as you might imagine. Even if you have made credit mistakes in the past, you can learn how to get it where you want. Start by getting on a reasonable budget. This allows to the freedom to allocate your funds properly so that you know that the money is there to pay your bills. And want to know the biggest secret to get your credit score above 700? Pay those bills on time! Anti-climatic, I know, but that is seriously it.
Another tip on how to get a 700 plus credit score is to keep your balances on your credit cards well under the limit. It is a good idea to owe less than half of your limit on your cards, and pay them regularly. When you are maxed out or even close on your cards, this signals to creditors that you are having financial trouble.
Finally, try not to apply for new credit if you don’t need it. Those store credit cards that promise to give you ten or fifteen percent off of your purchases may be tempting, but in the long run they can cost you precious points on your score. Limiting new credit inquiries is a key element in how to get a 700 plus credit score.
If you are looking for ways to skyrocket your credit, keep these tips in mind. If you keep to your budget, make your payments on time, and watch your balances, you can learn how to get a 700 plus credit score in no time.
Finding the right furniture plan is not easy. I know my next project is usually driven by the "honey Do" list and that means that it has to fit in with the decor. If you are going to build a project you may want to understand the styles of furniture that you can choose from. I thought I would do the work for you and give you an idea of what each style provides.
The key styles that are the most popular are Mission, Modern, Retro, and Country.
Modern styled furniture is just that – Modern. If you can picture clean lines and geometric shapes, then you will have an idea of what Modern furniture looks like. Think of George Jetson, or your favorite Sci-Fi movie, and you will get a picture of what modern looks like. If this is the style that you are looking for, you may want to go to IKEA and purchase it because this style of furniture can be either hard or easy to make depending on the shape of the finished piece.
Mission styled furniture is a little more woodworker friendly. It has a distinct style that makes it stand out. The chairs typically have tall backs, and all are designed with basically straight lines and very little curves. The hardware has the old tarnished brass look. If you can picture Mennonite furniture, then you will be pretty close to identifying mission furniture. The style is characterized by simple, functional designs made of oak and stained wood with minimal ornamentation. Leather and Native American designs are often the motif of the coverage.
Country Style furniture gained popularity in the 1980's. It is a casual style often featuring nature and nostalgic motifs. You will also find much hand crafted elements and even disturbing of the wood. This style of furniture is the most practical and useful edition of traditional furniture. There are several types of country furniture. French Provencal, American country and English country are some of them to name. Each of them has its own distinct feature and appeal; you can seriously categorize them as rural. However, you can find some common features like painted finish and muted colors, in all of them. Floral, stripes, checks are most common prototypes in fabric used in country style furniture.
Retro Style furniture belongs to, or has the look of having been made in the decades between the 1950s and the 1980s. This style of furniture tends to look back nostalgically on times past and tries to imitate it. This style of furniture can be whimsical and can allude to pop culture. If you can picture the big bold colors and sleek lines, then you have done it right. Unfortunately for the avid wood worker you will have to dig deep to find a plan you can build that resembles this style as they tend not to be made of wood, but of metal.